Website Testing Checklist: What to Test Before and After Going Live

Launching a website is an exciting milestone—but it’s not the final step. Before your website goes live (and even after), website testing is essential to ensure everything works smoothly, looks great, and supports your digital goals—especially SEO and user experience.

Here’s a complete website testing checklist to help you understand what should be tested before and after going live.

Pre-Launch Website Testing Checklist

Before your website goes live, here are the core elements you must test:

1. Functionality Testing

• Check all forms, buttons, and CTAs.
• Ensure search features, filters, and interactive elements are working.
• Validate login/logout processes and user dashboards (if applicable).

2. Responsive Design Testing

• Make sure the website looks and functions well on all screen sizes (desktop, tablet, mobile).
• Test across different browsers like Chrome, Safari, Firefox, and Edge.

3. Speed & Performance Testing

• Test page load speed across all devices.
• Compress images and files to improve performance.
• Use tools like Google PageSpeed Insights or GTmetrix.

4. SEO Readiness Check

• Are meta titles and descriptions set?
• Do all URLs follow clean, SEO-friendly structures?
• Check for 404 errors and broken links.
• Submit the sitemap to Google Search Console.

5. Content Review

• Proofread all content for grammar, consistency, and readability.
• Ensure that images, videos, and animations are loading correctly.
• Verify that internal and external links work.

6. Security Testing

• Install and activate the SSL certificate (HTTPS).
• Check data encryption, especially for forms and logins.
• Make sure there are no open backdoors or exposed data paths.

Post-Launch Website Testing Checklist

Even after launch, monitoring your website is crucial. Here’s what to test regularly:

1. Analytics and Tracking

• Ensure Google Analytics and other tracking tools are correctly installed.
• Test goal conversions, event tracking, and heatmaps.

2. Live User Testing

• Collect user feedback to identify real-world issues.
• Observe user behaviour through tools like Hotjar or Clarity.

3. Backup and Recovery Testing

• Schedule automated backups.
• Ensure your recovery plan works in case of data loss or downtime.

4. Regular SEO Health Checks

• Track keyword rankings and crawl errors.
• Update content to reflect current trends.
• Maintain mobile-friendliness and fast loading speed.

Why Website Testing Matters for SEO and Business Growth

Website testing isn’t just about fixing bugs—it directly impacts your SEO performance, conversion rates, and customer trust. A well-tested site loads faster, ranks higher on Google, and keeps users engaged.

That’s why HMMBiz Web Solutions ensures all crucial tests are performed before, during, and after launching your site. We don’t just build websites—we deliver smooth, scalable, and search-engine-ready digital solutions that help your business grow.

👉 Explore our Web Design and Development services to learn how we build SEO-optimised, high-performing websites tailored to your business needs.

Real Results That Speak

Our thorough approach to testing has helped many businesses successfully go live with robust, SEO-ready websites.

👉 Read our client success stories to see how we’ve helped companies launch confidently and grow faster.

Final Thoughts

Testing your website before and after launch is not optional—it’s a critical step in your digital journey. By following this checklist and working with an expert web development partner, you ensure that your site is polished, professional, and ready for growth.